The baseline Oura Ring cost is $349 to $499 for the hardware, plus an Oura membership fee of $5.99 monthly or $69.99 annually (checked October 2026). At Longevity Benchmark, we review and compare wearables, so we add the membership fee to the ring price before comparing anything.
The Verdict
Oura Ring Cost by Model and Finish
An Oura Ring costs between $349 and $499 before taxes, depending entirely on the hardware generation and exterior finish you select.
Oura announced Oura Ring 5 on May 28, 2026. Oura says the titanium Oura Ring 5 is 40 percent smaller than Oura Ring 4. Silver and Black finishes cost $399. Finishes like Gold, Deep Rose, Stealth, and Brushed Silver cost $499 on ouraring.com (checked October 2026). Each ring includes a standard charging dock and USB-C cable.
Oura Ring 4 remains on sale in select finishes as inventory clears. Oura Ring 4 Silver costs $349 on ouraring.com. Stealth costs $349, marked down from $399. Gold sells for $399, reduced from $499. Ceramic Cloud and Midnight cost $399, marked down from $499. Black, Brushed Silver, and Rose Gold are out of stock across all sizes. Sale prices can change at any time.
| Model and Finish | Ring Price | Five-Year Cost (Annual Plan) | Five-Year Cost (Monthly Plan) |
|---|---|---|---|
| Oura Ring 5 (Silver, Black) | $399 | $748.95 | $758.40 |
| Oura Ring 5 (Gold, Deep Rose, Stealth, Brushed Silver) | $499 | $848.95 | $858.40 |
| Oura Ring 4 (Silver, Stealth on sale) | $349 | $698.95 | $708.40 |
| Oura Ring 4 (Gold, Ceramic Cloud, Ceramic Midnight on sale) | $399 | $748.95 | $758.40 |
Oura Membership Cost and Features
The Oura membership fee costs $5.99 each month or $69.99 for a full year in the United States, with identical rates applied across all ring generations.
International members pay local equivalents. Membership costs €5.99 monthly or €69.99 annually in the European Union. Canadian pricing is CA$7.99 per month or CA$89.99 per year. Australian customers pay A$9.99 each month or A$109.99 annually. The rest of the world bills at $6.99 per month or $79.00 per year (checked October 2026).
The free month starts when you activate the ring. You can cancel anytime inside the Membership Hub. Prepaid plans do not offer partial refunds upon early cancellation. An active membership includes Oura Advisor and tracks over 50 health metrics. Upgrading to a new Oura Ring does not need a second membership, because you can connect more than one ring to one account and switch between them.
Features That Work Without an Oura Subscription
An Oura Ring without an active membership functions solely as a basic score tracker displaying three daily numbers.
If you stop paying, the mobile application limits your view to daily Readiness, Activity, and Sleep scores. You can still check ring battery levels. Profile details and Explore content remain visible. All raw data remains available for manual export as CSV files through the Membership Hub. Your historical profile stays intact on Oura servers, and if you keep your Oura account, re-enrolling restores them.
Canceling removes detailed sleep stages, continuous heart rate graphs, and overnight temperature deviation tracking. You also lose blood oxygen measurements, daytime stress readings, and reproductive health insights. The Oura API stops syncing data with external health applications once the subscription lapses. If you want ongoing data collection without monthly overhead, see our review of Oura Ring alternatives, or check our head-to-head comparisons in RingConn vs Oura and Ultrahuman vs Oura.
Oura Accessory and Sizing Kit Prices
A sizing kit is free when ordered directly through the official store, while spare accessories and replacement parts require separate purchases.
Ordering directly from Oura includes a sizing kit at no charge. Retailer Best Buy sells the sizing kit for $10 and includes a $10 Best Buy promotional gift card. Ring sizes differ across generations. Oura Ring 5 spans sizes 6 through 13, whereas Oura Ring 4 covers sizes 4 through 15.
Every ring package contains a size-specific charging cradle and a USB-C cable. An extra charger for Oura Ring 5 costs $59 on ouraring.com. A standalone charger for Oura Ring 4 also costs $59 on ouraring.com. Oura sells an Oura Ring 5 Charging Case separately. Oura says Ring 5 gets up to about one month of battery with the case. Oura's Ring 5 store page did not list its price when checked in October 2026. For Oura Ring 4, TechCrunch reported the portable charging case debuted at $99 in October 2025.
Optional protection plans come from Extend. A two-year plan costs $45, and a three-year plan costs $60.
Oura Warranty and Return Rules
Oura provides a standard one-year warranty for new rings purchased in the United States.
Certified refurbished rings include a 90-day warranty window. Buyers in many countries outside the United States receive two years of coverage by default. The policy excludes loss, theft, normal wear such as scratches and dents, and batteries. Secondhand rings bought from unauthorized resellers carry zero warranty support.
Approved warranty claims yield a replacement ring comparable to the original model and size. Replacement units generally ship within one to two weeks. You do not need to return the original ring unless Oura asks. If you purchase directly from Oura, you can return an undamaged ring within 30 days of delivery. Direct exchanges are restricted to size adjustments within the same finish. Returning for a different color requires requesting a refund and placing a separate order. Original shipping fees are non-refundable.
Managing Oura Ring Cost with HSA and FSA Funds
Health Savings Account (HSA) and Flexible Spending Account (FSA) funds can cover the cost of an Oura Ring and ongoing subscription fees.
Oura says ring purchases from 2023 onward are potentially eligible for pre-tax medical reimbursement. Eligible items include the ring hardware, replacement chargers, shipping fees, sales taxes, monthly membership charges, and lab testing panels. Extended protection plans sold by Extend are not eligible.
Shoppers can enter an HSA or FSA debit card directly at online checkout. Alternatively, you can pay with personal funds and submit an itemized receipt to your account administrator. Ongoing fees can bill to an HSA card in the Membership Hub. Oura notes that most providers do not require a Letter of Medical Necessity, though some may. Check your plan details beforehand.
Where to Buy an Oura Ring
Oura sells hardware directly through its website and distributes selected inventory across third-party national retailers.
Best Buy distributes Oura Ring 5 across its website, mobile app, and physical store locations. Best Buy retail locations feature dedicated display fixtures where shoppers can test sizing tools. Online retailer Target also lists select Oura Ring 5 finishes.
Oura said in September 2025 that Costco sold Oura Ring 4 online and in warehouses with an extra charger included. Third-party retailers follow their own return policies.
Blood Testing and Paid Extras Beyond the Ring
Oura offers optional blood testing alongside its continuous wearable metric tracking.
Oura Health Panels launched at $99 per test in October 2025, according to TechCrunch. The blood-testing service measures 50 distinct biomarkers. Blood is drawn at partner lab locations. Test results integrate directly into the companion mobile app.
Oura sells the ring as a wellness product without FDA clearance, according to MedTech Dive. For the same breakdown on Whoop, see Whoop cost and Oura vs Whoop. To calculate your total oura ring cost, choose your finish, pick an annual or monthly membership plan, and order a sizing kit.
Frequently Asked Questions
How much does an Oura Ring cost?
An Oura Ring costs between $349 and $499 upfront depending on the generation and finish (checked October 2026). Oura Ring 5 costs $399 in Silver or Black, and $499 in Gold, Deep Rose, Stealth, or Brushed Silver. Oura Ring 4 is available on sale starting at $349 for Silver and Stealth, and $399 for Gold or Ceramic. In addition to the hardware, you must pay $5.99 per month or $69.99 per year for membership to access full biometric tracking.
Is there a monthly fee for Oura Ring?
Yes, Oura charges a monthly fee of $5.99 in the United States, or an annual fee of $69.99. New rings include one free month of membership that begins once the ring is activated. If you cancel before the free trial concludes, you will not be billed. If you let the subscription lapse, the mobile application will restrict your data to three broad readiness, sleep, and activity scores.
What happens if I stop paying for Oura membership?
If you stop paying for your Oura membership, the mobile app hides all advanced biometric trends. You lose access to 24/7 heart rate monitoring, sleep staging, body temperature deviation, blood oxygen detection, and daytime stress tracking. The app will only show your three broad daily scores for Sleep, Readiness, and Activity, along with battery status and profile settings. Your raw historical records remain preserved on Oura servers, and you can export your data as CSV files or restore full access by renewing.
Can you use HSA or FSA for an Oura Ring?
Yes, you can use HSA or FSA funds to pay for an Oura Ring, extra charging docks, sales tax, shipping, and ongoing membership fees. Oura states that hardware purchased from 2023 onward is potentially eligible. You can pay directly using your benefits debit card at online checkout or submit an itemized purchase receipt to your plan administrator for reimbursement. Extended protection plans from Extend are not eligible.
Is the Oura membership the same price for Oura Ring 4 and Oura Ring 5?
Yes, Oura membership costs the exact same amount regardless of which ring generation you wear. In the United States, the fee is $5.99 monthly or $69.99 annually across all models. Upgrading from Oura Ring 4 to Oura Ring 5 does not require an additional subscription fee, and you can alternate between paired rings using a single active account.
Is Oura Smart Ring worth it?
Deciding if an Oura Ring is worth the price depends on how you weigh $698.95 to $858.40 in total spend across five years of ownership. Our detailed evaluation of whether the hardware and recurring software fee justify that cost is covered in our Oura Ring worth-it review.